Art Direction, Curation & Social Media Management

He joined GQ Middle East during its relaunch with Condé Nast Middle East as their Social Media Manager and Creative Video Producer, handling everything from strategy and graphic design to posting and managing the brand’s tone of voice.

@fracture.to is a mood board he began curating in May 2020 during COVID. What started as a creative outlet became his “foot in the door” into the fashion industry, opening up opportunities and meaningful connections along the way.